If you’re planning to pursue an MBA in Marketing Management (MBAMM) from IGNOU in 2025, understanding the complete syllabus structure is crucial. With the ever-growing competition in the field of business and marketing, choosing the right academic path can shape your future career significantly. IGNOU’s MBAMM program is tailored to meet industry standards, combining academic knowledge with practical insights. The updated MBAMM syllabus for 2025 follows a credit-based system, making it easier for students to track progress and manage workloads efficiently.
The IGNOU MBAMM syllabus is thoughtfully curated to meet the demands of today’s marketing world, balancing theoretical concepts with real-world business applications. Whether you’re just starting out or looking to upskill, the IGNOU MBAMM course structure ensures you’re equipped with the tools, strategies, and insights that modern businesses require. Let’s dive into a detailed breakdown of the syllabus, credit system, and what students can expect throughout the program.
Overview of IGNOU MBAMM Program
| Program Name | Master of Business Administration – Marketing Management (MBAMM) |
|---|---|
| Exam System | Semester-Based |
| Total Credits | 116 |
| Category | IGNOU MBAMM |
IGNOU offers a flexible learning environment where students can choose from a mix of compulsory and elective subjects. This structure helps in building a strong foundation in business administration along with a focused approach to marketing management.
IGNOU MBAMM Syllabus 2025 – Semester Wise Breakdown
First Semester
| Course Code | Course Title | Credits |
| MMPC-01 | Management Functions and Organisational Processes | 4 |
| MMPC-02 | Human Resource Management | 4 |
| MMPC-03 | Business Environment | 4 |
| MMPC-04 | Accounting for Managers | 4 |
| MMPC-05 | Quantitative Analysis for Managerial Applications | 4 |
| MMPC-06 | Marketing Management | 4 |
| MMPC-07 | Business Communication | 4 |
Second Semester
| Course Code | Course Title | Credits |
| MMPC-08 | Information Systems for Managers | 4 |
| MMPC-09 | Management of Machines and Materials | 4 |
| MMPC-10 | Managerial Economics | 4 |
| MMPC-11 | Social Processes and Behavioural Issues | 4 |
| MMPC-12 | Strategic Management | 4 |
| MMPC-13 | Business Laws | 4 |
| MMPC-14 | Financial Management | 4 |
Third Semester
| Course Code | Course Title | Credits |
| MMPC-015 | Research Methodology for Management Decisions | 4 |
| MMPC-016 | International Business Management | 4 |
| MMPP-01 | Project Course (Equivalent to 2 Courses) | 8 |
Specialization Courses (Marketing Management)
| Course Code | Course Title | Credits |
| MMPF-01 | Working Capital Management | 4 |
| MMPF-02 | Capital Investment and Financing Decisions | 4 |
| MMPF-03 | Management Control Systems | 4 |
| MMPF-06 | Management of Financial Services | 4 |
Fourth Semester
| Course Code | Course Title | Credits |
| MMPC-018 | Entrepreneurship | 4 |
| MMPC-019 | Total Quality Management | 4 |
| MMPC-020 | Business Ethics and CSR | 4 |
Specialisation Courses (Electives)
| Course Code | Course Title | Credits |
| SC-05 | Specialisation Course | 4 |
| SC-06 | Specialisation Course | 4 |
| SC-07 | Specialisation Course | 4 |
| SC-08 | Specialisation Course | 4 |
IGNOU MBAMM Credit System Explained
IGNOU follows a well-structured credit system, making it easier for students to manage academic loads and track progress. Each subject carries a designated number of credits, and students must complete a total of 116 credits to be eligible for the MBAMM degree.
Credits are assigned based on the amount of study time required. For example, a 4-credit course demands around 120 hours of total study time. The Project Course in the third semester is unique as it carries 8 credits, equivalent to two full courses.
Students should strategically choose elective and specialization courses based on their career goals, skill sets, and interest areas. This will not only enhance their learning experience but also improve job prospects in the marketing and business domain.
Moreover, IGNOU’s credit-based learning ensures flexibility for students who may be managing jobs or other responsibilities alongside their education. With proper planning, learners can pace their study and still meet the program requirements within the given duration.
Key Features of IGNOU MBAMM Program
- Flexible study schedule with semester-wise credit-based courses.
- Comprehensive blend of core and marketing specialization subjects.
- Suitable for working professionals and fresh graduates.
- Nationally recognized and widely accepted curriculum.
- Project-based learning to enhance practical exposure.
- Affordable education from a reputed open university.
- Access to study materials via digital and printed modes.
Who Should Consider MBAMM from IGNOU?
The IGNOU MBAMM program is ideal for:
- Graduates aiming to build a career in marketing and business management.
- Professionals seeking career advancement with a flexible MBA option.
- Entrepreneurs looking to improve strategic and managerial skills.
- Individuals interested in learning marketing fundamentals and practices.
FAQs About IGNOU MBAMM Syllabus 2025
Q1: What is the total number of credits required for MBAMM at IGNOU?
A: Students must complete 116 credits to earn the MBAMM degree.
Q2: Can I choose elective courses in the MBAMM program?
A: Yes, students can choose from various specialization and elective courses based on their interests.
Q3: How many semesters are there in the MBAMM program?
A: The MBAMM program is divided into four semesters.
Q4: Is there any project work included in the MBAMM curriculum?
A: Yes, there is a Project Course (MMPP-01) in the third semester worth 8 credits.
Q5: Can I complete MBAMM while working full-time?
A: Yes, the IGNOU MBAMM program is designed for flexible learning, making it suitable for working professionals.
This syllabus guide will help you plan your MBAMM journey effectively. Always stay updated with the latest notifications from IGNOU to ensure you’re on track with your academic goals.
